Sydney Motion Pty Ltd · Sydney, Australia

SYD
MO

Film, content and IP production connecting Australia and China.

What we do

Production, cross-border projects and IP growth — built around real content experience.

01

Film & Content Production

Film, documentary, corporate, training, branded content, social video, interviews, events and post-production.

02

Australia–China Projects

Cross-border production, content licensing, business delegations, market-entry content and local production support.

03

IP & Brand Incubation

From character and brand development to overseas social content, audience growth, merchandise and commercialisation.

04

Casting & Production Services

Talent search, casting coordination and local production support for screen, commercial and branded projects.

Behind the scenes

Production on location and in the studio.

Australia ↔ China

Connecting stories, businesses and production opportunities across two markets.

Cross-Border Production

China–Australia Production Services

Local producing, filming, interviews, casting, crew coordination, locations and bilingual production support for teams working between Australia and China.

Rights & Distribution

Content Licensing & Localisation

Support for documentary and screen content moving between Australia and China, including rights, localisation, subtitles, packaging and distribution partnerships.

Business Exchange

Delegations & Business Visits

Support for Chinese business delegations visiting Australia, combining local coordination, business introductions, visit documentation, interviews and social content production.

Market Entry

Australian Market Content

Localised English and bilingual content for Chinese companies entering Australia — from brand storytelling and local filming to Australian talent and social-first campaigns.

Documentary Exchange

Stories Across Borders

SYDMO's experience includes producing documentary content in China for Australian audiences and acquiring Australian documentary rights for distribution in China.

Project Development

Partnership & Resource Matching

Creative and business introductions for projects requiring Australian partners, production resources, local knowledge or cross-cultural coordination.

IP & Brand Incubation

We don't just make content. We help build the world around a brand.

Build

IP & Character Development

Positioning, naming, character concepts, story worlds and content formats designed for repeatable social storytelling.

Grow

Overseas Social Content

Content strategy and short-form production for brands and manufacturers building audiences on Instagram, TikTok and Facebook outside China.

Commercialise

Merchandise & Product Integration

Connecting content with products through merchandise development, branded collaborations, story-led product placement and social commerce.

Casting

Selected casting work across film, television and web drama.

Selected casting projects

SYDMO provides casting services and talent coordination for screen productions, with experience connecting productions and performers across Australia and China.

Selected casting projects shown for portfolio reference.

Featured Case Study · SYDMO Original IP

LeoandHuasheng — from original characters to audience, products and retail.

LeoandHuasheng original IP
Launched April 2026

LeoandHuasheng

Created and developed by SYDMO, LeoandHuasheng grew from a new character concept into a multi-platform social IP in approximately four months. The project demonstrates SYDMO's approach to content development, audience discovery and IP commercialisation.

75K+Combined Followers
57M+Recent Cross-Platform Views*
38.7MInstagram Views / 90 Days
10M+Single Video Views

*Selected platform analytics across recent reporting periods. Instagram analytics also showed 99.1% of views from non-followers during the reported 90-day period.

From Screen to Commerce

Content → Audience → Merchandise → Physical Retail → Product Integration.

Original Products

Merchandise

The IP is expanding into its own physical products, including keychains, brooches and postcards, with further collectible and collaboration opportunities.

Physical World

Vintage Retail

LeoandHuasheng has extended into a real-world vintage shop, creating a physical environment where the IP, storytelling and unique products can meet.

Two-Way Growth

Story-Led Commerce

Unique vintage finds and partner products can enter the story world naturally, while social content drives discovery back toward products, retail and future brand collaborations.

Audience & Reach
57M+Views Across Social Platforms
70K+Followers Across Instagram, TikTok & Facebook
10M+Views on a Single Video

An original IP built for a global social audience.

LeoandHuasheng is an original IP developed by SYDMO, demonstrating our ability to build distinctive characters, create social-first content and grow audiences across international platforms. The project has expanded beyond digital storytelling into original merchandise, brand collaboration opportunities and a real-world vintage retail concept in Sydney.

Platform analytics and campaign performance data are available for partners and collaborators on request.

About SYDMO

Independent production with a Sydney base and an international outlook.

SYDMO is the screen and creative production identity of Sydney Motion Pty Ltd. Working across film and documentary production, casting, Australia–China projects and IP incubation, the company brings together production experience, cross-cultural networks and audience-focused storytelling.

Founder

Emma Wang

Founder · Producer
Casting

Leo Xu

Casting Director
Contact

Film. Documentary. Casting. Original IP.

SYDMO / Sydney Motion Pty Ltd
199 Missenden Road
Newtown NSW 2042
Australia

For production, casting and collaboration enquiries.

emmahuasheng@gmail.com